Pricing at Driftwood Digital is designed to be transparent, flexible, and aligned with the needs of each business.

Every organization operates with different goals, resources, and constraints, which means the right approach is not one-size-fits-all. Services are structured based on scope, complexity, and level of support, whether that involves a focused update, a full website build, or ongoing optimization.

To provide a clear starting point, core service packages are outlined below, along with ongoing support options, allowing you to choose the level of engagement that best fits your current needs and long-term goals.

These packages provide a structured starting point, but work is tailored based on your goals, your website’s current state, and the level of support you need. Some businesses begin with a defined project and move into ongoing support, while others combine strategy, hands-on implementation, and hourly collaboration from the start.

Foundational SEO Strategy

Starts at $2700

Designed for businesses with an existing website who are looking to refresh and strengthen their content without a full rebuild, this package focuses on improving how your website communicates, aligns with search intent, and supports your overall messaging. The Foundational SEO Strategy works well for those operating within a smaller budget or those who need focused updates rather than a comprehensive overhaul.

The starting investment reflects a website with up to 8 core pages. As additional pages or complexity are introduced, scope is adjusted to ensure each area is properly optimized and supported.

• SEO audit and recommendations
• Content Gap Analysis
• Competitive/Market Analysis
  Content Strategy and SEO Framework
• SEO Roadmaps and Content Clusters (internal linking strategy and 5 blog topics)
• On-page Optimizations and Content Updates (includes metadata)

Expanded Technical & Visibility Strategy

Starts at $3350

Designed to address the technical elements that search engines actively evaluate, such as Core Web Vitals, Page Speed, and Accessibility.

Expanded Technical & Visibility Strategy includes the Foundational SEO Strategy, as well as technical SEO, analytics integrations, and social media support.

The starting investment reflects a website with up to 8 core pages. As additional pages or complexity are introduced, scope is adjusted to ensure each area is properly optimized and supported.

• Foundational SEO Strategy
• Technical Audit and implementation for Core Web Vitals, site structure, mobile usability, accessibility
• Integrations with Google Analytics and Google Search Console (including tag manager if necessary)
• Sitemap validation and indexing support
• Website Hierarchy strategy (including UX - user experience - strategy)
• Social media content guidance (platforms, topics, timing)

Website Design & Development

Starts at $3500

Designed for businesses that need a new website or a more substantial redesign, this service brings strategy, content, search visibility, usability, and visual design together in one connected build.

Each website is planned around the business, its audiences, and the actions visitors need to take. The goal is not simply to create an attractive site, but to build a clear, functional digital foundation that communicates effectively, supports search visibility, and remains practical to manage after launch.

The starting investment reflects a service-based website with approximately 5–8 core pages. Larger websites, ecommerce functionality, advanced integrations, extensive content development, or complex migrations are scoped separately based on the requirements of the project.

Third-party costs, such as hosting, domains, premium themes, plugins, software licenses, or specialized integrations, are not included in the starting investment unless specifically stated in the project proposal. These costs are discussed before work begins and are paid directly by the client so the related accounts and assets remain under the client’s ownership.

Website projects can also be paired with expanded content development, local SEO, ecommerce support, or ongoing maintenance based on the needs of the business.

• Discovery and website strategy
• Audience, goals, and conversion-path planning
• Sitemap and website hierarchy development
• Custom page layouts and responsive design
• Content organization and messaging guidance
• Foundational keyword and search-intent research
• On-page SEO, headings, and metadata
• Mobile usability and accessibility considerations
• Contact forms and standard platform integrations
• Google Analytics and Search Console setup or validation
• Technical testing, launch support, and indexing validation
• Post-launch walkthrough and guidance

Ongoing Support & Optimization

Monthly Retainer $400 or $75/hour

Designed for businesses that want continued guidance and support beyond initial updates, this option focuses on maintaining alignment, performance, and long-term growth.

Hourly pricing is recommended for projects requiring 5 hours or less per month. The monthly retainer starts at 10 hours per month and can be adjusted as needs change, or additional time can be billed at $75/hour.

• Monthly monitoring and reporting
• Ongoing optimization recommendations
• Hands-on implementation (content and front-end updates, such as metadata optimization, resolving broken links, and making ongoing refinements to support visibility and usability)

Local SEO & Visibility Management

Setup: $1,100 | Ongoing: Starts at $450/month

Designed for businesses that rely on location-based visibility, this package focuses on improving how your business appears in local search results while ensuring traffic is directed to the right pages and supported by structured, intent-aligned content. It works well for service-based businesses and local providers looking to strengthen their presence on Google Maps, improve regional rankings, and convert local search traffic into leads.

The starting monthly rate reflects businesses with 1 location and up to 5 core website pages. Additional locations, pages, or expanded content support can be scoped based on business needs and growth goals.