Pricing at Driftwood Digital is designed to be transparent, flexible, and aligned with the needs of each business.

Every organization operates with different goals, resources, and constraints, which means the right approach is not one-size-fits-all. Services are structured based on scope, complexity, and level of support, whether that involves a focused update, a full website build, or ongoing optimization.

To provide a clear starting point, core service packages are outlined below, along with ongoing support options, allowing you to choose the level of engagement that best fits your current needs and long-term goals.

These packages provide a structured starting point, but work is tailored based on your goals, your website’s current state, and the level of support you need. Some businesses begin with a defined project and move into ongoing support, while others combine strategy, hands-on implementation, and hourly collaboration from the start.

Foundational SEO Strategy

Starts at $2700

Designed for businesses with an existing website who are looking to refresh and strengthen their content without a full rebuild, this package focuses on improving how your website communicates, aligns with search intent, and supports your overall messaging. The Foundational SEO Strategy works well for those operating within a smaller budget or those who need focused updates rather than a comprehensive overhaul.

The starting investment reflects a website with up to 8 core pages. As additional pages or complexity are introduced, scope is adjusted to ensure each area is properly optimized and supported.

• SEO audit and recommendations
• Content Gap Analysis
• Competitive/Market Analysis
  Content Strategy and SEO Framework
• SEO Roadmaps and Content Clusters (internal linking strategy and 5 blog topics)
• On-page Optimizations and Content Updates (includes metadata)

Expanded Technical & Visibility Strategy

Starts at $3350

Designed to address the technical elements that search engines actively evaluate, such as Core Web Vitals, Page Speed, and Accessibility.

Expanded Technical & Visibility Strategy includes the Foundational SEO Strategy, as well as technical SEO, analytics integrations, and social media support.

The starting investment reflects a website with up to 8 core pages. As additional pages or complexity are introduced, scope is adjusted to ensure each area is properly optimized and supported.

• Foundational SEO Strategy
• Technical Audit and implementation for Core Web Vitals, site structure, mobile usability, accessibility
• Integrations with Google Analytics and Google Search Console (including tag manager if necessary)
• Sitemap validation and indexing support
• Website Hierarchy strategy (including UX - user experience - strategy)
• Social media content guidance (platforms, topics, timing)

Ongoing Support & Optimization

Monthly Retainer $400 or $75/hour

Designed for businesses that want continued guidance and support beyond initial updates, this option focuses on maintaining alignment, performance, and long-term growth.

Hourly pricing is recommended for projects requiring 5 hours or less per month. The monthly retainer starts at 10 hours per month and can be adjusted as needs change, or additional time can be billed at $75/hour.

• Monthly monitoring and reporting
• Ongoing optimization recommendations
• Hands-on implementation (content and front-end updates, such as metadata optimization, resolving broken links, and making ongoing refinements to support visibility and usability)

Local SEO & Visibility Management

Setup: $1,100 | Ongoing: Starts at $450/month

Designed for businesses that rely on location-based visibility, this package focuses on improving how your business appears in local search results while ensuring traffic is directed to the right pages and supported by structured, intent-aligned content. It works well for service-based businesses and local providers looking to strengthen their presence on Google Maps, improve regional rankings, and convert local search traffic into leads.

The starting monthly rate reflects businesses with 1 location and up to 5 core website pages. Additional locations, pages, or expanded content support can be scoped based on business needs and growth goals.

Initial Setup Includes:

• Local SEO audit (Google Business Profile, website, and current visibility)
• Local keyword research and intent mapping (city, service, and conversational queries)
• Competitive and local market analysis
• Google Business Profile optimization and refinement
• Website and on-page local SEO recommendations (metadata, headers, structure)
• Location and service area page strategy
• Citation audit and NAP consistency review
• Review and reputation strategy recommendations
• Local content and internal linking framework
• Technical validation of Google Analytics and Search Console
• Local SEO roadmap with prioritized next steps

Ongoing Monthly Includes:

• Google Business Profile management (updates, posts, monitoring)
• On-page optimizations and content updates as needed
• Citation cleanup and ongoing directory management (as applicable)
• Review monitoring and response guidance
• Local content recommendations (with optional creation support)
• Internal linking refinements across site content
• Local link and authority building guidance
• Performance tracking (local rankings, GBP activity, site engagement)
• Monthly reporting with insights, trends, and recommended next steps